We’re pleased to release our white paper all about patient advocacy 2.0. But what is patient advocacy? In general, patient advocacy means helping patients make decisions or advocate for themselves and their healthcare needs. Whether it’s locating healthcare resources or negotiating medical bills, advocacy is supporting patients in their healthcare journey.

Patient Advocacy 2.0 is the integration of digital health tools and human driven services to support patients healthcare decision making. Since patients’ choices can directly impact healthcare costs—and even a “right” choice can still result in quality and cost issues—the concept of equipping plan members with helpful information, tools, and assistance seems like a no-brainer for insurers and plan sponsors.

In our study with Nelson Associates, we dove into the question, “do health plan members see value in patient advocacy services?” The short answer is yes, and they are even willing to pay more for them.

The more detailed answers can be found in the white paper, but here’s a sneak peek: the perceptions of increased value can be linked to higher Net Promoter Scores (NPS) for health plans. This means better member satisfaction, retention, and new member growth for your plan, all while saving money.

To see the full survey results with Nelson Associates and additional research findings, download the full white paper below.