Help your clients become more competitive without going over budget

August 12, 2021
Lindsey Logan

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It’s a third-party administrator's job to help clients stand out from competitors. Doing so is crucial for growing membership and retaining members while keeping costs low. TPAs can have many types of clients, but one of the most common is self-insured employers. Your SIE clients look to you to help them create competitive health benefits while staying within their budget. If this sounds like a hard goal to reach, don’t worry. In this blog, we’re going to provide tips for you to use as a TPA that will reach your clients’ goals of improving their benefits offerings without spending a fortune.

Digital self-service tools.

We live in a digital age, which means people of all ages and backgrounds want access to digital tools. In fact, one study reported that 100% of people surveyed reported access to digital self-service features as important. These tools often simplify complicated processes and experiences, like healthcare. They also take away the stress that often comes with navigating a complex system. One way you can bring digital self-service tools to your clients’ benefits is through our shop-and-compare app for healthcare services. You could also offer digital tools that help your clients’ members to take care of their day-to-day health. 57% of those surveyed reported digital self-care options are important to have, so consider products such as MyFitnessPal, Talkspace, or SleepScore for your clients. These are all cost-effective solutions that meet members’ desire for easy ways to manage their healthcare.

Direct primary care.

Direct primary care is an alternative payment model meant to create a higher standard of care. It is designed as a subscription-based model to better connect patients and physicians at lower price points. For example, a patient can pay a flat fee of $60-100 per month to see their physician as often as they want and for whatever they want. Think of it like Netflix for healthcare. It’s a cost-effective approach to give patients more personalized healthcare that’s easier to access. This in turn motivates patients to stay on top of their health, which helps avoid major health issues down the road. And that means lower overall healthcare costs for your clients. 

Third-party bill negotiation services.

Medical bills can quickly become complicated and stressful. While it’s possible for patients to negotiate bills themselves, it can be a long and confusing process. Your clients don’t want to deal with huge medical bills, and neither do their members. The obvious solution is to contract with a third-party bill negotiation service. This of course has a cost associated with it upfront, but it can end up saving your clients and their members thousands of dollars. For example, our bill negotiation team reduces medical bills by 44% on average. Bill negotiation is also a unique service that not many companies offer as a benefit, so it’s sure to make your clients stand out from competitors.

Final thoughts.

Overall, as a TPA it’s important to make sure you are successfully serving your clients. To do this you have to help them attract and retain their members in ways that are valuable and unique. There are many solutions and tools out there, but not all of them are cost-effective. Utilizing digital self-service tools, direct primary care, and third-party bill negotiation services are three of the top ways to differentiate your clients from competitors while staying within a budget.

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Download Your Guide to 2022's Healthcare Policy Changes

Discover the major changes happening that affect you, how to prepare, and even how to make the new rules work in your favor.

Download The Limited Benefit Plans’ Guide to Competing On More Than Price

Discover how to stand out based on unique offerings and high member satisfaction, and how to implement these strategies.

Download The Complete Guide to Implementing Price Transparency

Discover how to bring price transparency into your benefit offerings to increase member satisfaction, lower overall costs, stand out from competitors, and improve member retention.

Download Your Roadmap to Creating Engaged Healthcare Consumers

Discover the roadmap unique to your health plan type and start seeing higher member satisfaction, lower overall costs, and healthier members.

Download How to Leverage Ambulatory Surgical Centers for Lower Costs and Higher Satisfaction

Discover how TPAs, health cost sharing groups, and limited benefit medical plans can benefit from the use of ASCs.

Download the Patient Advocacy 2.0 White Paper

Discover what health plan members had to say about the value of patient advocacy in our survey.

Download the Complete Guide to Retaining Health Plan Members.

Learn the best strategies and tips for retaining your members while keeping costs low.

Download the Complete Guide to Growing Your Health Plan Membership

Learn the best strategies and tips for growing your members while keeping costs low.

Download the Complete Guide to Lowering Member Costs

Discover what health plan members had to say about the value of patient advocacy in our survey.

Download Healthcare Consumerism 101: A Playbook for Health Plans

Learn the best strategies and tips for retaining your members while keeping costs low.

Download Your Guide to the Transparency in Coverage Rule

Discover how the the new rule will affect TPAs and health plans and how you can start your journey to compliance.

Download Your Guide to Unique Benefit Offerings that Don't Break the Bank

Discover how to add value to your health offerings that delight clients and members but don’t cost a fortune.

Download the Complete Sedera Case Study

Discover what health plan members had to say about the value of patient advocacy in our survey.

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