Three benefits discount medical plans receive from healthcare navigation

April 21, 2022
Josie Livengood

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Healthcare navigation is an excellent service for health plans of all types to provide for members. However, if you’re in the discount medical plan category, you have even more reason to need healthcare navigation. If you’re unfamiliar with healthcare navigation, check out this blog first, and then come back to this one. Now, let’s dive in.

Healthcare navigation brings additional value to your discounts.

One of the purposes of discount medical plans is to offer medical services at reduced rates with participating providers and facilities. Because of this, it’s important for your members to shop around for care and know what providers or facilities are participating. But with healthcare cost varying so much these days - before and after the discount - it is still critically important for members to make an informed choice. Implementing a platform for members to easily and quickly shop around for healthcare will ensure members are getting quality care for a fair price. Healthcare navigation, whether through a self-service app or through a concierge patient advocacy service, can help direct members to even more healthcare cost savings. 

Healthcare navigation can improve your member satisfaction and retention.

News flash: people want to know the prices of healthcare and want to be able to shop for healthcare. A McKinsey study found that 41% of members reported that one of their top three needs from their payer is to make things easier to understand. Plus:

By giving members access to healthcare navigation tools that make transparent health pricing possible, you’ll meet the needs that almost 100% of Americans want. Imagine how much your member satisfaction, retention, and even growth would increase by providing this service.

Healthcare navigation sets you apart from the competition.

Beyond cost savings, independent healthcare navigation helps members with many of the aspects of healthcare that have become even more challenging over the past few years. Services can include finding a new doctor or specialist, scheduling an appointment, getting medical records transferred, or arranging transportation. Your health plan competition may be too stretched to help with these things, so when you provide this help, members will feel like they won the benefits lottery. An added bonus is that when you offer healthcare navigation, your member satisfaction will go up. Some members select a discount plan because they have been priced out of the major health plan market. When they get those savings plus service that exceeds expectations the become huge fans. This leads to positive reviews and recommendations. A positive reputation will also differentiate you from other discount medical plans and even larger or more traditional health plans.

Final thoughts.

For discount medical plans, healthcare navigation is a great service that benefits you and your members. It ensures members get the most out of their plans and that you have high member satisfaction and retention. Healthcare navigation saves money, effectively increases the value of your existing benefits, improves members’ healthcare experiences, and sets you apart from competitors. 

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Download Your Guide to 2022's Healthcare Policy Changes

Discover the major changes happening that affect you, how to prepare, and even how to make the new rules work in your favor.

Download The Limited Benefit Plans’ Guide to Competing On More Than Price

Discover how to stand out based on unique offerings and high member satisfaction, and how to implement these strategies.

Download The Complete Guide to Implementing Price Transparency

Discover how to bring price transparency into your benefit offerings to increase member satisfaction, lower overall costs, stand out from competitors, and improve member retention.

Download Your Roadmap to Creating Engaged Healthcare Consumers

Discover the roadmap unique to your health plan type and start seeing higher member satisfaction, lower overall costs, and healthier members.

Download How to Leverage Ambulatory Surgical Centers for Lower Costs and Higher Satisfaction

Discover how TPAs, health cost sharing groups, and limited benefit medical plans can benefit from the use of ASCs.

Download the Patient Advocacy 2.0 White Paper

Discover what health plan members had to say about the value of patient advocacy in our survey.

Download the Complete Guide to Retaining Health Plan Members.

Learn the best strategies and tips for retaining your members while keeping costs low.

Download the Complete Guide to Growing Your Health Plan Membership

Learn the best strategies and tips for growing your members while keeping costs low.

Download the Complete Guide to Lowering Member Costs

Discover what health plan members had to say about the value of patient advocacy in our survey.

Download Healthcare Consumerism 101: A Playbook for Health Plans

Learn the best strategies and tips for retaining your members while keeping costs low.

Download Your Guide to the Transparency in Coverage Rule

Discover how the the new rule will affect TPAs and health plans and how you can start your journey to compliance.

Download Your Guide to Unique Benefit Offerings that Don't Break the Bank

Discover how to add value to your health offerings that delight clients and members but don’t cost a fortune.

Download the Complete Sedera Case Study

Discover what health plan members had to say about the value of patient advocacy in our survey.

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